"With its direct ad sales force and growing publisher network combined with the depth and breadth of its library of video content, GoFish is well positioned to scale its network and its revenues," said John Durham, CEO and managing partner of Catalyst and former president of Jumpstart Automotive Media, as it was announced today that he has been appointed to the board of directors of GoFish Corporation.

The first publicly traded online video company, GoFish - headquartered in San Francisco - is a leading internet video and youth entertainment network.

“GoFish is rapidly becoming one of the premiere online entertainment networks, and its focus on the underserved youth vertical is timely and compelling, particularly as the category is becoming increasingly valuable to advertisers,” said Durham.

Durham was a part of the senior management team at Jumpstart Automotive Media, an online vertical advertising network focused exclusively on the automotive industry, which in April 2007 was acquired by Hachette Filipacchi Media U.S. for a purchase price of approximately $110 million. At Carat Fusion, one of the world’s largest digital marketing agencies, Durham served as executive vice president heading up Business Development for the organization, which generates billions of dollars in annual ad bookings for major corporations such as Adidas, Radio Shack and Philips Electronics. Additionally, he has been directly responsible for building the world’s largest Internet ad representation and online sales company, Winstar Interactive/Interep Interactive.

“John is a tremendous addition to our Board of Directors and his leadership experience with online advertising and marketing companies is second to none,” said Tabreez Verjee, president of GoFish. “Drawing from his wealth of experiences at some of the world’s leading agencies, marketing firms, and ad networks will be extremely valuable to GoFish as we continue to build our ad-supported distribution network.”

The announcement follows recent news that GoFish had estimated preliminary revenues for the third quarter of 2007 of approximately $485,000 (unaudited), which were derived primarily from advertising that was sold across GoFish’s growing network of youth- and teen-focused publishers.

Currently Durham is CEO and Managing Partner at Catalyst, which specializes in connecting emerging technology companies, publishers and brand marketers facilitating the integration of paid media, non-paid media and emerging media. He has been teaching advertising and marketing classes since 1992 and currently teaches advertising in the MBA program at the University of San Francisco. He also founded and is the president of the Bay Area Interactive Group, an Internet industry-networking group.