WhiteBlox and Abacast announced at the NAB Radio Show the integration of their solutions to deliver a superior experience in Internet radio broadcasting.

WhiteBlox’s Make Your Audio Visual platform allows radio stations to broadcast audio and video of live and on-demand programming over the Internet.  When paired with Abacast’s hybrid Peer-to-Peer video streaming technology, which provides a superior quality picture for a reduced price, stations now have a powerful new cost-effective way to reach audiences.

The WhiteBlox radio solution allows stations to engage viewers with video of favorite shows, popular DJs, celebrity guests, behind-the-scenes action and on-location events.  Viewers can interact with one another and show hosts in real time using chat features, polls and surveys.  Additionally, stations can monetize the solution by inviting on-air advertisers to be online sponsors in the media player.

“Providing audiences with a more immersive environment that includes video and interactive community features is the future of radio,” said WhiteBlox Chairman and CEO, Greg Demetriades.  “Combing these features with Abacast’s high-quality, cost effective solutions provide stations with a powerful new profit center, and the tools to drive radio station revenues and audience ratings.”

Abacast offers radio stations a suite of products for simulcasting their audio online, from delivery options including unicast, peer-to-peer, and hybrid solutions to ad injection/replacement, detailed statistics and royalty performance reporting.

“WhiteBlox’s Make Your Audio Visual™ platform is an exciting next step in the evolution of radio entertainment online,” said Abacast President, Michael King. “We have been streaming radio online for more than 6 years now and are very excited about working with WhiteBlox to again help radio more fully take advantage of all the Internet has to offer.”

WhiteBlox will soon debut its newly repackaged off-the-shelf options for stations, including a new look and feel for the interactive media player, 2 cameras, an encoder, and 2 delay lines. This ready-to-use plug-and-play option will make it easier than ever for stations to start delivering their content over the Internet.

To learn more about this new wave in radio broadcasting, stop by the show or visit www.whiteblox.com/radio.

Abacast Inc. is a streaming technology and services provider founded in 2000 by former broadcasters, technologists and station owners who saw the future of radio and television coming online. Abacast Live Distributed Streaming P2PTV Technology is the cornerstone of a complete service offering that includes live and on-demand streaming of all major formats, ad-injection and gateway ad serving, easy and efficient enterprise streaming, complete subscription systems, podcasting, high-end audio processing/streaming PC cards, audio and video encoding software, custom media player/web design and 24/7 premium service, education and support. Find out more at www.abacast.com or info@abacast.com.

WhiteBlox, a leading broadband video solutions company, delivers robust technology and application services in a comprehensive production and delivery suite that allows companies to become their own internet television broadcasters. WhiteBlox gives customers the flexibility, control and tools to leverage video assets and content into dynamic, engaging and profitable networks through use of its integrated broadband solutions. WhiteBlox is based in The Woodlands, TX, with offices in New York, Los Angeles, Europe and Latin America. For more information, please call 281.210.5000 or visit www.whiteblox.com/radio.