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Where We Are and Where We Need to Be With SOA?

Joe McKendrick's SOA Session at SOAWorld, June 23-24, in New York City

The success of SOA runs two ways. SOA serves as the catalyst for organizational change, yet an organization must be ready to embrace these new dimensions opened up by SOA. The latest survey data shows most organizations are just starting on their SOA journeys.

Why do enterprises set out to build a Service Oriented Architecture, but end up with a "Service Averse Architecture"?

There are many promises being made about the potential of SOA these days, followed by disillusionment as these promises don't pan out. However, SOA is more than a single IT project or even a series of implementations. Rather, SOA represents a long-term change in thinking and management of all aspects of the enterprise. SOA not only decomposes technology into loosely coupled systems, but also decomposes organizations into "loosely coupled businesses." This session will look at the latest survey data on ways organizations are embracing service oriented architecture, and how far along the road most are from full-functioning SOA.

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Speaker Bio: Joe McKendrick is a nationally published known author and consultant with deep knowledge and insights regarding trends and developments in the technology industry. He is a contributing editor to a number of national and international publications and Websites including Database Trends & Applications, Webservices.Org, ENT Online and Enterprise Systems. He also serves as analyst for Evans Data Corp., for which he coauthors Evans' Web services survey reports, and is lead analyst for Evans' enterprise development management issues and database development surveys.

SYS-CON’s SOAWorld Conference & Expo
Sponsors and Exhibitors
SYS-CON's SOAWorld Conference & Expo events are sponsored by the world's leading SOA technology providers, including:

  • DataDirect (Diamond Sponsor)
  • Intel (Platinum Sponsor)
  • Red Hat (Platinum Sponsor)
  • JBoss/Freedom OSS (Platinum Sponsor)
  • Green Hills Software (Platinum Sponsor)
  • Fujitsu (Gold Sponsor)
  • Novell / Platespin (Gold Sponsor)
  • Ceedo (Gold Sponsor)
  • Software AG (Gold Sponsor)
  • 3PAR (Silver Sponsor)
  • APC (Silver Sponsor)
  • Certeon (Silver Sponsor)
  • Web Age Solutions (Silver Sponsor)
  • WSO2 (Silver Sponsor)
  • Stoneware (Silver Sponsor)
  • AppStream Now Part of Symantec (Expo Sponsor)
  • Astaro (Expo Sponsor)
  • Composite Software (Expo Sponsor)
  • Grid Dynamics (Expo Sponsor)
  • InstallFree (Expo Sponsor)
  • Nastel (Expo Sponsor)
  • Managed Methods (Expo Sponsor)
  • Farata Systems (Expo Sponsor)
  • Splunk (Expo Sponsor)
  • Xsigo Systems (ExpoSponsor)
  • DataSynapse (Expo Sponsor)
  • Mellanox Technologies (Expo Sponsor)
  • Marathon Technologies (Expo Sponsor)
  • MQ Software (Expo Sponsor)
  • RingCube (Expo Sponsor)
  • Reflex Security (Expo Sponsor)
  • Skytap (Expo Sponsor)
  • Layer 7 Technologies (Expo Sponsor)

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

13th International SOAWorld Conference & Expo 2008 - East
June 23-24, 2008, New York City (www.soaworld2008.com)

14th International SOAWorld Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (

15th International SOAWorld Conference & Expo 2009 - Europe
January 26-27, 2009, London, England

The Most Distinguished SOA Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “13th International SOAWorld Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Alan Chhabra (Egenera), Andi Mann (Enterprise Management Associates), Andrew Conte (APC), Andy Astor (EnterpriseDB), Ariel Cohen (Xsigo Systems), Bill O’Connell (IBM), Bill Scarborough (VMware), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Brian Martin (IBM), Brian Stevens (Red Hat), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), Chris Wiborg (Cisco), David Kleidermacher (Green Hills Software), Donato Buccella (Certeon), Dror Gill (Ceedo), Eric Newcomer (IONA), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Glen Daniels (WSO2), Gordon Hunt (Real-Time Innovations), Gregory Brail (Sonoa Systems), Greg Lyon (Egenera), Harry Petty (Brocade), Hezi Moore (Reflex Security), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Jerry Melnick (Marathon Technologies), Joe McKendrick (WebServices.org), Johan Nordin (Volvofinans), John Goodson (DataDirect), John Senor (iWay Software), John Stetic (PlateSpin/Novell), JP Morgenthal (Avorcor), Julian Weinstock (Desktone), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kurt Daniel (Parallels), Kurt Ziegler (SIMtone), Kyle Gabhart (Web Age Solutions), Maneesh Jain (3PAR), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Max Waxman (EMC), Max Yankelevic (Freedom OSS), Michael Carey Ph.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Parviz Peiravi (Intel), Paul Lipton (CA), Paul Vasquez (VMware), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Prasad Rampalli (Intel), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Rick German (Stoneware), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stefanos Damianakis (Netrics), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems).

More Stories By SOA News Desk

SOA World Magazine News Desk trawls the world of distributed computing and SOA-related developments for the latest word on technologies, standards, products, and services and brings key information to you in a timely and convenient summary form.

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