Welcome!

Video Authors: Elizabeth White, Yakov Fain, Liz McMillan, Dan Ristic, Jnan Dash

Related Topics: SYS-CON.TV, Containers Expo Blog, Video, @CloudExpo

SYS-CON.TV: Article

From Enterprise to Cloud, Virtualization Today on SYS-CON.TV

Virtualization is set to fundamentally alter the manner in which businesses of all sizes implement IT overall

Virtualization has become a critical part of Enterprise IT strategy. Why and how has it become one of the most important change agents in our industry?

To answer these questions I had the good fortune recently to be able to speak to a select group of top IT industry executives who joined me in the 4th Floor Reuters TV Studio overlooking Times Square in New York City for a special SYS-CON.TV "Virtualization Power Panel."

The executives - Red Hat CTO Brian Stevens, Citrix CTO Simon Crosby, Egenera CTO Pete Manca, Allen Stewart, Group Manager of Windows Virtualization at Microsoft, and Brian Duckering, Sr. Director of Products and Alliances at Symantec - were energized about virtualization for a variety of reasons, not least because it has already proven itself (the recent woes of VMware notwithstanding) to be a multi-billion dollar business.

Virtualization itself is currently changing quite dramatically and as Crosby (pictured left) said right the beginning of the recording: "The good news is that there is enough there to keep us all employed as long as we want to keep working - in terms of changing IT and making it more efficient, more dynamic, and more streamlined."

The change that Crosby was alluding to is not just the extension of virtualization beyond server consolidation to a more general role as a coupling mechanism between various levels of the IT stack - such as servers and OSes, apps and OSes - but also to the move by the industry itself beyond being a "one-company" technology, namely VMware.

"Virtualization is about to become a part of everything that we do," said Citrix's Crosby, adding:

"Virtualization as it is in most IT people's heads today is a thing called VMware. But that is about to change."

Virtualization is becoming a part of the infrastructure. As Red Hat's Brian Stevens (pictured right) explained: "It is actually all too visible right now, we are trying to manage virtualization as a discrete element, producing products that don't interoperate."

"From enterprise to Cloud, the need for virtualization is pretty broad-based," Stevens added, and interoperability is in his view the surest way ahead.

Egenera's Pete Manca also feels that virtualizing the I/O, the HA - the "next wave" of virtualization if you will - is where the real future challenges lie. "Once the server, I/O, data, and applications are virtualized, the resulting possibilities and opportunities really are endless. These cornerstones open the market for management, security, converged fabrics, and a whole host of technologies that can free up the data center and open new markets," Manca noted.

View SYS-CON.TV's very latest Virtualization Power Panel Live from Times Square here.

The business drivers of this second phase of virtualization will be not so much server consolidation and the Green IT approach, two of the main drivers to date, as "service enablement," observed Microsoft's Stewart - a service-oriented approach allowing rapid provisioning of chunks of IT functionality.

IT exists to serve users, and virtualization certainly allows you to abstract and commoditize elements of IT, agreed Symantec's Duckering, which in turn makes it possible to present IT users with a virtualized endpoint such as a Virtual Desktop. And Crosby underlined this with a remarkable statistic: Citrix, he noted, "basically is endpoint application delivery for 100 million users." Thanks to Citrix's partnership with Microsoft it is on over a million servers, he added.

But if you prefer to explore virtualization face-to-face, then San Jose, California, is where you need to be November 19-21, 2008 - where you will encounter the brightest and the best minds in Enterprise IT at the 4th International Virtualization Conference & Expo being held at The Fairmont Hotel in downtown San Jose, right in the heart of Silicon Valley.

It is co-located with the high-energy Cloud Computing Expo, so you'll get extra bang for your bucks if you choose to register and attend, since you'll be able to find out first-hand why Merrill Lynch is estimating that 12% of the worldwide software market will start using cloud technology in the next 5 years.



View SYS-CON.TV's very latest Virtualization Power Panel Live from Times Square here.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Bertrand Fodor 07/07/08 10:32:46 AM EDT

What differentiates Virtualization 2.0, mentioned in this panel by Pate Manca, from 2.0? The virtualization that IDC and Gartner talk about is really only Server Virtualization. Manca seems to be genuinely interested in what comes net.

Open Wins 07/07/08 09:36:50 AM EDT

The point Citrix CTO Crosby makes n this TV discussion is very good that so far virtualization has been a one-company story (VMware), s that the next, open phase of this is only just beginning. It's going to be massive!

@ThingsExpo Stories
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...