| By Internet Video News Desk | Article Rating: |
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| December 17, 2007 06:30 PM EST | Reads: |
10,271 |
Limelight Networks announced that Blockbuster has exclusively selected Limelight Networks' rich media CDN and Microsoft Silverlight to provide the technical streaming capabilities for the first studio-backed feature streamed in its entirety -- JACKASS 2.5 -- to be distributed directly online by Paramount Pictures Digital Entertainment, MTV New Media group from MTV Networks and BLOCKBUSTER.
Available for free, courtesy of BLOCKBUSTER, at http://blockbuster.jackassworld.com beginning December 19th through December 31st, 2007, the U.S. online distribution of JACKASS 2.5, an event made possible by the recent acquisition of Movielink by Blockbuster Inc., leverages the power of Limelight Networks' CDN and Microsoft Silverlight.
"This ground-breaking event underscores our commitment to providing customers with convenient access to media entertainment, whether it's through our stores, the mail or through new technologies," said Keith Morrow, chief information officer for Blockbuster Inc. "Combining the CDN performance and scalability of Limelight Networks with the power of Microsoft Silverlight should deliver a compelling and high-quality viewing experience to online viewers of JACKASS 2.5."The release of JACKASS 2.5 taps into a market which is believed to be a driving force for online digital media consumption today. In search of the right solution to power the movie premiere, BLOCKBUSTER turned to Limelight Networks and Microsoft as two leaders in online media delivery.
Published December 17, 2007 Reads 10,271
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About Internet Video News Desk
SYS-CON's "Internet Video News Desk" tracks the fast-emerging and fast-converging worlds of streaming video, online TV, as well as bringing the latest news and articles about the upcoming iTVCon - Internet Video Conference & Expo, which will take place on November 12-13, 2007, in San Francisco.
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