| By Internet Video News Desk |
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| October 31, 2007 10:30 AM EDT |
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"In keeping with our vision to provide 'any video, anywhere', our partnership with RipCode is a definitive step towards furthering this strategy," said Bill Joll, president and CEO of On2 Technologies and featured
speaker at the upcoming
iTVCon - Internet Video Conference & Expo 2007 (San Francisco, November 12-13), as on2 and RipCode announced that RipCode has integrated the On2 VP6 codec, used in Adobe Flash Player 8 and 9, for the industry's first hardware accelerated 2-pass encoding appliance for VP6.
"RipCode's on-demand
transcoding appliance," Joll continued, "is particularly important as VP6 based Flash video is
rapidly extending its dominant position in web video to support mobile and
device based playback."
RipCode's hardware accelerated 2-pass encoding for
VP6 is a compact and robust transcoding solution, which allows media
companies and service providers even more flexibility in delivering VP6 for
Flash video content to any size screen.
The advanced 2-pass, single rack unit RipCode appliance replaces
between 10-20 general purpose servers. In addition to delivering
significantly higher encoding capacity than legacy software solutions,
RipCode's consolidated, high concurrency, On Demand Transcoding allows
simultaneous creation of content for delivery across multiple service
platforms such as mobile, broadcast and Internet, and different device
platforms such as PCs, mobile phones, and portable devices such as iPod.
"On2 VP6 for Flash video is a widely accepted format within our
customer base," said Brendon Mill, CEO of RipCode. "Therefore, we've
developed our transcoding appliance to provide consolidated, high
concurrency 2-pass processing to rapidly and efficiently create VP6
content, while also reducing our customers' hardware, storage and energy
use."
RipCode and On2 are also collaborating on future product deliverables
with additional announcements planned for 2008. Along with the licensing of
VP6 in October of 2006, RipCode also licensed On2's advanced TrueMotion
VP7 technology. On2's VP7 technology is designed to encode quicker,
decode in fewer cycles, and with less decoding complexity than other
compression schemes, making the VP7 codec the ideal choice for high volume
applications and low cost mass-market consumer devices.
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