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on2 Technologies Builds Out Internet Video Vision of 'Any Video, Anywhere'

RipCode has integrated the On2 VP6 codec
By Internet Video News Desk
Article Rating:
October 31, 2007 10:30 AM EDT
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 9,901
"In keeping with our vision to provide 'any video, anywhere', our partnership with RipCode is a definitive step towards furthering this strategy," said Bill Joll, president and CEO of On2 Technologies and featured speaker at the upcoming iTVCon - Internet Video Conference & Expo 2007 (San Francisco, November 12-13), as on2 and RipCode announced that RipCode has integrated the On2 VP6 codec, used in Adobe Flash Player 8 and 9, for the industry's first hardware accelerated 2-pass encoding appliance for VP6.

"RipCode's on-demand transcoding appliance," Joll continued, "is particularly important as VP6 based Flash video is rapidly extending its dominant position in web video to support mobile and device based playback."

RipCode's hardware accelerated 2-pass encoding for VP6 is a compact and robust transcoding solution, which allows media companies and service providers even more flexibility in delivering VP6 for Flash video content to any size screen.

The advanced 2-pass, single rack unit RipCode appliance replaces between 10-20 general purpose servers. In addition to delivering significantly higher encoding capacity than legacy software solutions, RipCode's consolidated, high concurrency, On Demand Transcoding allows simultaneous creation of content for delivery across multiple service platforms such as mobile, broadcast and Internet, and different device platforms such as PCs, mobile phones, and portable devices such as iPod.

"On2 VP6 for Flash video is a widely accepted format within our customer base," said Brendon Mill, CEO of RipCode. "Therefore, we've developed our transcoding appliance to provide consolidated, high concurrency 2-pass processing to rapidly and efficiently create VP6 content, while also reducing our customers' hardware, storage and energy use."

RipCode and On2 are also collaborating on future product deliverables with additional announcements planned for 2008. Along with the licensing of VP6 in October of 2006, RipCode also licensed On2's advanced TrueMotion VP7 technology. On2's VP7 technology is designed to encode quicker, decode in fewer cycles, and with less decoding complexity than other compression schemes, making the VP7 codec the ideal choice for high volume applications and low cost mass-market consumer devices.


Published October 31, 2007 – Reads 9,901
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SYS-CON's "Internet Video News Desk" tracks the fast-emerging and fast-converging worlds of streaming video, online TV, as well as bringing the latest news and articles about the upcoming iTVCon - Internet Video Conference & Expo, which will take place on November 12-13, 2007, in San Francisco.

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