'Sideloading can take mobile video advertising where it has never gone before -- directly to the consumer without the intermediation of a mobile carrier network,' said Philip John, founder and CEO of Clippz.com, as he today announced what he described as the world's first and only way to sideload optimized videos from the Internet to a mobile device.

Clippz.com, John claims, gives advertisers the potential to reach massive audiences and their mobile devices, "at quality levels that are completely out of range for mobile carriers."

Clippz.com deploys proprietary, patent-pending technology, he explains, to deliver the highest level of video quality currently available.

"Advertisements can be inserted, rotated and targeted 'on the fly' per device or content category, or based on geodemographics," John explains. 

"For example, a Clippz.com user in the US who requests an .MP4 file for an iPod receives a locally targeted, iPod-optimized video advertisement inserted into the requested content. Similarly, a Motorola Razr V3 user in the UK could get an ad inserted in 3GP format and optimized for the device and a European audience. Ads can be additionally targeted by the search keywords used to find the Clippz.com site, or by search keywords used to find a clip within the site, thus creating the opportunity for multiple targeting by content, device type and geography."

Unlike other video download sites, John notes that Clippz.com enables users to get video clips that have been pre-converted into their specific mobile device's optimum file format. Once downloaded, video clips can be sideloaded to a mobile device one of three ways: via wireless connection using Bluetooth or Wi-Fi; by USB cable connection; or by writing directly to a memory card that can be inserted into the device. With access to the online video downloading market, advertisers can deliver content straight into the hands of consumers.

Supporting multiple download formats to more than 250 specific mobile video players including cell phones, PDAs and portable media devices, Clippz.com customizes mobile advertising, creating the opportunity to reach mobile device users worldwide, regardless of which mobile carrier they use.