| By Internet Video News Desk |
Article Rating: |
|
| October 23, 2007 12:00 PM EDT |
Reads: |
10,286 |
By 2011, advertiser spending on Internet video streams to PCs and TVs
will approach $1.7 billion, but movie and TV downloads will generate
consumer spending of $4.1 billion, according to Adams Media Research
’s
new strategic analysis,
Video on the Internet: Ad-Supported Streaming
and Download-to-Own.
“The Internet is going to revolutionize the
business of video distribution,” said AMR
president Tom Adams, “But in all the
excitement about product launches by Wal-Mart, Amazon and Apple, people
are getting giddy about how fast it will happen. We felt it was time to
develop a rational set of projections, analyzing the ad-supported and
download-to-own markets for both movies and TV shows in light of what
the industry has learned in the past three decades of video distribution
shifts.”
AMR’s analysis points to a period of
experimentation 2007-2009, during which the ad-supported model will
predominate. But as significant numbers of homes connect their TVs to
the Internet, consumer spending on downloaded movies and TV shows should
expand rapidly and exceed ad spending substantially by 2011.
About Video on the Internet
AMR’s Video on the Internet: Ad-Supported
Streaming and Download-to-Own examines advertising and download
spending on film, TV, and other forms of Internet-based video content,
including music videos, sports and informational videos, and
user-generated content - providing insight into the trends affecting
growth in the market and forecast data for the five years from 2006-2011.
AMR’s Video on the Internet report and Internet
Video model (in Excel format) are available for immediate download—separately
or as a discounted package—via the company’s
web site at www.adamsmediaresearch.com.
Journalists working on related stories may contact Mike Gallardo (miguel@adamsmediaresearch.com)
for quotes, additional data points, and charts and tables.
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