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SanDisk's Kate Purmal to Present at iTVCon Internet Video Conference & Expo

Packaging and Delivering Internet Video Content on the Four Screens
By Internet Video News Desk
Article Rating:
October 10, 2007 06:15 PM EDT
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 13,102

New models for successfully packaging and delivering video and Internet TV content packaged to today's busy consumer. What are the different business models and advertising strategies that will work, and why? In association, this session will offer an explanation of the convergence of mobile entertainment on the four screens ­ PC, TV, mobile phone and PMP; how to engage the consumer with TV and video content and keep them coming back for more…when it's convenient for them (where and when they want it). The session will then round back to how everyone can win: content providers, advertisers, and ultimately, the consumer.

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Speaker Bio: Kate Purmal is GM and SVP of Digital Content Solutions for SanDisk. She was formerly CEO of U3 and has more than 20 years of experience as an entrepreneur, corporate executive and independent consultant with Adobe, CBS MarketWatch, Hewlett-Packard, Intuit, Palm and Handspring, and many start-ups.

Published October 10, 2007 – Reads 13,102
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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SYS-CON's "Internet Video News Desk" tracks the fast-emerging and fast-converging worlds of streaming video, online TV, as well as bringing the latest news and articles about the upcoming iTVCon - Internet Video Conference & Expo, which will take place on November 12-13, 2007, in San Francisco.

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Internet Video News Desk 10/10/07 01:29:10 PM EDT

New models for successfully packaging and delivering video and Internet TV content packaged to today's busy consumer. What are the different business models and advertising strategies that will work, and why? In association, this session will offer an explanation of the convergence of mobile entertainment on the four screens ­ PC, TV, mobile phone and PMP; how to engage the consumer with TV and video content and keep them coming back for more when it's convenient for them (where and when they want it). The session will then round back to how everyone can win: content providers, advertisers, and ultimately, the consumer.