The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser. 
kennyo wrote: Actually, Egenera's CEO is staying on as Board chairman. As the company transitions to be a multi-platform player, the feeling is to have management who are experts about software, the converged infrastructure market, and familiar with the players in the space. Ergo the new CEO, and ergo the new levels of backing from investors. The company is still hiring in its field and OEM spaces, and in conversations with multiple IHV partners.
Nov. 22, 2009 05:01 PM EST
Subscribe to INTERNET VIDEO Email News Alerts
Subscribe via RSS
