| By Internet Video News Desk | Article Rating: |
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| October 10, 2007 06:15 PM EDT | Reads: |
14,638 |
The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser.
Click here to Register for iTVCon
Click here to Sponsor or Exhibit at ITVCon
Click Here to Speak at iTVCon
This session will explore:
- Evolution of Web TV platforms
- Monetization strategies: integrated product placements and ad opportunities
- Best-practice case studies
Speaker Bio: David Graves is Chairman and Founder of PermissionTV. Having previously held held senior executive positions at Reuters, Westinghouse Broadcasting (now CBS), and Yahoo! he can provide first-hand insight on the Web TV industry evolution, current advertising opportunities, monetizing the Web TV audience, business/technology/user demands and ramifications, as well as his thoughts on the industry’s future.
Published October 10, 2007 Reads 14,638
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More Stories By Internet Video News Desk
SYS-CON's "Internet Video News Desk" tracks the fast-emerging and fast-converging worlds of streaming video, online TV, as well as bringing the latest news and articles about the upcoming iTVCon - Internet Video Conference & Expo, which will take place on November 12-13, 2007, in San Francisco.
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Internet Video News Desk 10/10/07 11:56:17 AM EDT | |||
The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser. |
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