NEW YORK, Sept. 26 /PRNewswire/ -- Today at the 2007 Annual Meeting of the Clinton Global Initiative (CGI) Annual Meeting, Pure Digital Technologies announced a donor-matching program designed to put the power of video to work for nonprofit organizations worldwide. The company's commitment is to distribute up to one million Flip Video(TM) Camcorders to these organizations over the next five years. Announced as the Flip Video Spotlight program, non-profit organizations and other qualified non-governmental organizations (NGOs) can now affordably use video as a tool to highlight the need for their services, better communicate with their donors, and broadcast their accomplishments to the world.

"We believe video can help change the world," said Jonathan Kaplan, Chairperson and CEO of Pure Digital Technologies. "Non-profit organizations do incredible everyday work that the public rarely sees. Imagine the impact that video would make if every on-the-ground staff member or volunteer had both a camcorder and the ability to broadcast their message to the world."

Kaplan said he was inspired to create the Flip Video Spotlight program after learning more about the Clinton Global Initiative and its work. He soon discovered that CGI and Pure Digital shared a vision that video can help change the world by shining a spotlight on problems that need to be solved, opportunities that need to be seized, abuses that need to be corrected, and people who need to be extolled. Demonstrating its belief in the power of video, CGI has purchased a Flip Video camcorder for each attendee of the Clinton Global Initiative Annual Meeting September 26-28, 2007 in New York City.

Starting in December 2007, qualified nonprofits and NGOs can sign up to purchase Flip Video Spotlight Kits at http://www.flipvideospotlight.com/ and will receive all the necessary tools to begin using video technology effectively. Additionally, donors can visit the same site and make purchases or donations on behalf of their affiliated nonprofit organizations and NGOs. Pure Digital Technologies will match one-for-one each kit purchased with an additional Flip Video Spotlight Kit.

Flip Video camcorders are easy-to-use and affordable devices with on-board software to enable editing, organizing, and video publishing through AOL, YouTube, MySpace, and other popular video sharing sites. Earlier this month Pure Digital introduced the Flip Video(TM) Ultra Series, its next-generation line of compact, high quality, slim-sized digital camcorders.

About Pure Digital Technologies, Inc.

Pure Digital Technologies is a pioneer in developing simple, affordable digital imaging solutions for the mass market. Its award-winning product portfolio includes the world's only one-time-use digital video and still cameras as well as the revolutionary Flip Video family of digital camcorders. The company partners with leading retailers to distribute its advanced processing technology. The Pure Digital Imaging Platform is installed in over 9,400 one-hour processing locations nationwide, including CVS/pharmacy, Rite Aid Pharmacy, Ritz/Wolf Camera Centers, Duane Reade, and Longs Drugs. The Flip Video family of products is available in over 10,000 retail locations including Amazon, Best Buy, Costco, Sam's Club, Target, Toys 'R Us, and Wal-Mart.

Media Contact Wynne Ahern CommStrat (510) 658-8870 wynne@commstrat.net

CONTACT: Wynne Ahern of CommStrat, +1-510-658-8870, wynne@commstrat.net,
for Pure Digital Technologies, Inc.

Web site: http://www.puredigitalinc.com/
http://www.flipvideospotlight.com/

• Review: Flip Video Rolls Out Two New Compact Mini Camcorders