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Expertvillage.com Monetizes Online Assets With Internap

It adopted Internap's VitalStream content delivery network (CDN) and proprietary ad-insertion technology

Internap Network Services Corporation (NASDAQ: INAP), an Internet solutions provider of choice for the world’s elite businesses, today announced ExpertVillage.com, an online resource offering more than 15,000 free, on-demand instructional videos, has adopted Internap’s VitalStream content delivery network (CDN) and proprietary ad-insertion technology. Enabling global scalability and rich-media content monetization, these technologies empower ExpertVillage.com to generate revenue through in-stream, contextual advertisements, while supporting its rich-media streaming and e-commerce needs.

An existing customer of Internap’s premium Performance IP service, which supports global scalability as ExpertVillage.com experiences rapid growth, the site was in search of a way to provide millions of users with access to its library of how-to videos while turning that content into a revenue source. Internap’s advanced reporting tool, MediaConsole®, allows ExpertVillage.com to access detailed metrics on the popularity of the site’s content, the areas from where it is viewed and other demographic information. ExpertVillage.com has leveraged Internap’s advertising sales team for the ultimate return on investment.

“Internap’s superior performance, reliability and reach, in addition to its ability to operate as a partner, has meant great success for our site,” said Byron Reese, chief executive officer for ExpertVillage.com. “Internap is a trusted advisor, enabling us to gain an edge in a competitive market. With Internap’s robust technology, we’re able to navigate the digital landscape with a full range of solutions to meet our changing needs.”

“Our unique suite of Internet solutions enables Internap’s customers to manage, deliver, distribute and monetize their high-value applications,” said Philip N. Kaplan, chief strategy officer for Internap and general manager of the VitalStream CDN. “Through our advertising services and VitalStream CDN, ExpertVillage.com, is able to deliver a high quality audience experience for its video content and to generate revenue.”

ExpertVillage.com’s how-to, instructional videos are created by subject matter experts, pre-qualified by the site, allowing anyone with an Internet connection to access credible, helpful information. Internap will showcase its advertising delivery services during ad:tech San Francisco, April 24-26, 2007. For press inquiries or to schedule a time to meet with Internap at Booth #6549, please contact PR@internap.com.

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Wireless News 04/27/07 06:08:38 PM EDT

Internap Network Services Corporation (NASDAQ: INAP), an Internet solutions provider of choice for the world?s elite businesses, today announced ExpertVillage.com, an online resource offering more than 15,000 free, on-demand instructional videos, has adopted Internap?s VitalStream content delivery network (CDN) and proprietary ad-insertion technology. Enabling global scalability and rich-media content monetization, these technologies empower ExpertVillage.com to generate revenue through in-stream, contextual advertisements, while supporting its rich-media streaming and e-commerce needs.