Welcome!

Video Authors: Elizabeth White, Yakov Fain, Liz McMillan, Dan Ristic, Jnan Dash

News Feed Item

Network Ten Selects ROO to Power Online Video Network

Network Ten Selects ROO to Power Online Video Network

NEW YORK, Feb. 5 /PRNewswire-FirstCall/ -- Internet broadcast specialist ROO (BULLETIN BOARD: RGRP) and Ten Network Holdings Limited , one of Australia's three free-to-air commercial television broadcasters, today announced that ROO will provide integrated video streaming for TEN's new digital media offering. Network Ten has stations in each of the country's five mainland capital cities that air such highly popular shows as "Law & Order," "Australian Idol" and "The Simpsons."

When it launches in February 2007, Network Ten's site will feature video content from the television network as well as music programming from the ROO network. In addition to providing the strategy and tools for video streaming, ROO will also provide the network with the capability to wrap targeted pre-roll advertising around the content. Using ROO's VX technology platform, Network Ten will have the ability to customize the video selection being shown as well as the freedom to upload content in real time.

"Our viewers are a demanding audience -- they expect our Web site content to be as dynamic, compelling and absorbing as what they see through our great TV programming brands, said Damian Smith, general manager -- Digital Media at Network Ten. With ROO, we can create a site that will meet their expectations and give them content they haven't experienced from us before. And with ROO, we were able to get video content up quickly and efficiently."

"A popular and in-demand broadcaster like Network Ten needs a highly sophisticated online video strategy," said Robert Petty, CEO of ROO. "Viewers used to the high quality of its TV programming are going to expect a similarly absorbing experience online. Our technology, content library and syndication and distribution capabilities, as well as our advertising programs, are peerless in their ability to increase page views, keep users on the site longer, build brand and customer loyalty and generate new ad revenue. We are thrilled that one of the largest broadcast stations in Australia has joined the many other media organizations that ROO counts as its valued customers."

About Network Ten

Network Ten (TEN) is one of Australia's three national commercial free-to-air television broadcasters. TEN is highly profitable and maintains the best operating margins in its sector through its 'seriously different business model': clear differentiation from competitors, targeted demographics, careful expenditure, and focus on profitability and returns to shareholders. With distinct programming and some of the biggest, 'must-watch' events on television, TEN has won every ratings year since 2001 in its core 16-39 demographic and is now broadening into the US benchmark 18-49 demographic that accounts for approximately 75 per cent of Australian advertisers' television dollars. TEN won the 2006 ratings year in 18-49. http://www.tencorporate.com.au/

About ROO

ROO Group Inc. (BULLETIN BOARD: RGRP) through its 100% subsidiary ROO Media Corporation, is the online video solutions company focused on meeting the specific needs of large enterprise companies globally. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the Internet broadcast company of choice for companies seeking effective strategies for monetizing online video. http://www.roo.com/

ROO Group Inc.

CONTACT: US Media: Ellie Rossi, +1-646-747-7151, [email protected]; or
Jen Fugel, +1-646-747-7145, [email protected], both of Kwittken & Company; or
AU Media: Geoff Hoddinott, Network Communications (Australia) Pty Ltd, +61-2-
8268-2202, [email protected]

Web site: http://www.roo.com/
http://www.tencorporate.com.au/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Scala Hosting is trusted by 50 000 customers from 120 countries and hosting 700 000+ websites. The company has local presence in the United States and Europe and runs an internal R&D department which focuses on changing the status quo in the web hosting industry. Imagine every website owner running their online business on a fully managed cloud VPS platform at an affordable price that's very close to the price of shared hosting. The efforts of the R&D department in the last 3 years made that pos...