Video Authors: Elizabeth White, Yakov Fain, Liz McMillan, Dan Ristic, Jnan Dash

News Feed Item

SLI Systems Launches New Logo and Branding, Website Provides Arsenal of Resources to Accelerate E-Commerce

SLI Provides E-Commerce Retailers with Best Practices in Site Search & Navigation, User-Generated SEO, Social, and Mobile Strategies

SAN JOSE, Calif., Sept. 25, 2014 /PRNewswire/ -- SLI Systems (NZX.SLI) today officially launches a new logo and branding that illustrates its commitment to meeting the expanding needs of e-commerce retailers around the world.    

SLI Systems Chief Marketing Officer Tim Callan, who led SLI's brand redevelopment, says: "The new logo embodies SLI Systems' mission to accelerate e-commerce by connecting shoppers with the products they are most likely to buy.

"The 'S-like' symbol in the new logo represents a shopper's seamless path to purchase. The interwoven elements reflect the customer collaboration that is core to SLI's ongoing success and the success of our customers. The color palate considers the nuances of cultures across the five continents where SLI operates."

SLI Systems, worldwide e-commerce acceleration provider and site search innovator, launches new logo and branding. CEO, Shaun Ryan demonstrates a 3D-printed logo with pride

SLI CEO Shaun Ryan says, "E-commerce retailers around the world face a period of unbridled opportunity. In the U.S. alone e-commerce sales are forecast to grow to US$414 billion in 2018 from US$294 billion this year1, and global e-commerce sales are to hit $1.5 trillion this year2.

"SLI is trusted with more than 800 e-commerce and content sites, including brand-name customers such as Sports Authority, Faberge, FTD, Harry & David, and Cache, and is the most chosen cloud-based site search provider to Internet Retailer Magazine's top 1,000 retailers.

"As a result, we have a wealth of experience in delivering best practices in e-commerce that increase conversion rates, secure brand loyalty and accelerate sales. The new logo underscores these strengths as it references our unrivalled solution set, our comprehensive engineering and development resources and our global reach. We believe it will enhance our already-strong brand recognition and standing among the world's leading e-commerce operators."       

Arsenal of E-Commerce Best-Practice Tools & Resources
Timed with the rebrand, SLI's updated website offers an arsenal of materials that outline proven best practices for accelerating e-commerce, specifically in site search and navigation, user-generated SEO, social, and mobile strategies.

Among the ever-growing number of free resources available to view or download via the www.sli-systems.com website are:

  • On-Demand Webinars – Library of 30 instructional webcasts with real-world examples, including popular topics such as "The E-commerce Holiday Playbook," "Top 5 Mistakes Made When Setting Up Google Analytics," and "Learn Which Mobile Features Improve Conversions"
  • Big Book of Site Search Tips – Among many white papers and surveys is a downloadable and essential how-to resource for digital marketers, providing more than 100 tips – with case examples for each, to help improve site search, deliver a better user experience and increase sales
  • E-Book: How Creative Content Convinces Online Shoppers to Buy – An informative e-book with real-world case studies and tips on how e-commerce sites can increase conversions by creating remarkable content; examples from FTD, Artbeads, Home Depot and others
  • Video Testimonials—Customers ranging from Silver Star Brands, Zachy's Wine & Liquor, JAM Paper plus others share how they have used SLI to improve customer conversions by as much as 10x, increase average order value by 2x and more
  • Case Studies – Results-based cases for more than 20 online retailers worldwide, including Lakeshore Learning, Boden, e.l.f. Cosmetics and Jelly Belly

SLI timed its brand launch to coincide with several important events for the company taking place next week:

  • Shop.org 2014September 29-October 1 at the Washington State Convention Center in Seattle, WA. The company will showcase, in its booth #2401, how customer Lakeshore Learning worked with SLI to significantly increase site revenue, average order value and its customer conversion rate.
  • SLI Connect— a full day for current and prospective customers whereby they can discover the best strategies to boost online sales this holiday and into 2015. Key SLI executives will also provide a sneak peek into SLI's product roadmap at the event being held October 2, 2014 at the Hyatt Olive 8 in downtown Seattle. Register here for a complementary pass to attend.
  • E-Commerce Expo— SLI is exhibiting at stand #208 at the conference being held at the Olympia West in London, October 1-2. SLI representatives Marcus Law, head of marketing EMEA and Ian Scarr, UK & EMEA Sales Director will present at the E-commerce and Omnichannel Experience Theatre at 12:45pm on Thursday, October 2. Attendees have the opportunity to learn how Oasis Fashions, French Connection, Boden, Snow+Rock, Thompson & Morgan and other brands leverage SLI's site search to boost conversions and customers' overall site shopping experiences.

About SLI Systems
SLI Systems (SLI.NZ) enables the world's leading e-commerce retailers to accelerate sales by connecting shoppers with the products they're most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to Internet Retailer's top 1,000 retailers. The company's patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit sli-systems.com.

Media resources:
A high-resolution photo of SLI Systems CEO, Shaun Ryan holding a 3D 'bug' of the logo can be downloaded here. The bug was created on a 3D printer at SLI.

Connect with SLI:
Twitter – twitter.com/slisystems
Facebook – facebook.com/slisystems
LinkedIn – linkedin.com/company/sli-systems

Media Contacts:

Jennifer Moebius
Crescendo Communications
[email protected]

Eileen Elam
SLI Systems
[email protected]


Forrester May 12, 2014


eMarketer Feb 3, 2014

Photo - http://photos.prnewswire.com/prnh/20140925/148486


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.