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Databook Q2 2014: Social Media Advertising Spend in Brazil

NEW YORK, Sept. 25, 2014 /PRNewswire/ --

This report answers the following key questions:

• How is social media advertising spending expected to grow over the next five years?

• How much is being spent on social media advertising by industry?

• How is social media marketing budget being allocated and utilized?

• Which marketing objectives are driving the advertising spend on social media?

• Which advertising formats are gaining popularity on social media to target consumers?

• Which social media sites are gaining / losing market share?

• How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

• Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

• Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

• Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

• Format Split: This report provides break down by the following formats:
­ Display Ad Spend
­ Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.

• Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
­ Food & Beverages
­ Health & Beauty
­ Technology & ICT Services
­ Leisure Travel & Tourism
­ Financial Services
­ Automotive
­ Media
­ Entertainment
­ Telecoms
­ Retail
­ Pharmaceutical & Healthcare
­ Public Sector
­ Real estate
­ Education

• Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
­ Branding
­ Direct Sales
­ Lead Generation/Increase Traffic
­ Product Launch

• By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend

• By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2009-2013).

• Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Read the full report: http://www.reportlinker.com/p02382315-summary/view-report.html

About Reportlinker
ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place.

http://www.reportlinker.com
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