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Cisco Ups "Codec War" Ante as WebRTC Summit Approaches

Its Open-Source Strategy for H.264 Shows Importance of This Topic

"WebRTC and the Codec War" is the topic of just one session at the upcoming 1st WebRTC Summit, and technology giant Cisco has now given even more oomph to this huge emerging IT trend.

I'll be moderating the two-day Summit, which will be held November 6-7 during the 13th International Cloud Expo next week at the Santa Clara Convention Center in Silicon Valley.

The Codec War in particular got a recent boost with Cisco's major announcement that it will be open sourcing its H.264 codec for high-definition, online video, making the codec available as a free binary download. Mozilla announced that it will be supporting this move, by offering support for OpenH.264 to the Firefox browser.

WebRTC is interesting in that it strides the worlds of both telephony and enterprise IT. For Cisco, an obvious strategy relates to video conferencing. But for the global technology development and deployment community that increasingly lives in an HTML5 world, this WebRTC move by Cisco is of overall, general importance.

It's hardly the last chapter, with Google's V8 (and now V9) offering competition - thus, "the Codec War" - and Mozilla CTO Brendan Eich talking about not only leapfrogging H.264, but its planned successor H.265. But this announcement only adds to the intensity of what should be a great two days at Cloud Expo and the WebRTC Summit.

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More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

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