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3CX To Leverage WebRTC

3CX Acquires Web Conferencing Technology

3CX, developer of the award-winning Windows VoIP PBX 3CX Phone System, addresses the need for an easy to use, affordable, web conferencing solution that's integrated with 3CX Phone System to give a seamless user experience, which includes desktop sharing, remote assistance, video conference calls and more with just a few mouse clicks.

3CX has acquired e-works' mature web conferencing technology that will be integrated into 3CX Phone System. e-works is an Italian based company with over ten years of specialised experience in the development of video conferencing software.

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"Customers are demanding web conferencing to be integrated with their PBX. They don't want to be burdened with the extra learning curve and licensing of separate conferencing services. From an in depth evaluation of the market, e-works proved to have the most mature and innovative technology to fit 3CX Phone System. Customers want a web conferencing solution which will seamlessly integrate with 3CX Phone System, providing them with a complete Unified Communications solution. The mature, tried and tested, open standard technology that e-works offers, fully accommodates these needs and integrates with the best-of-breed technology 3CX is known for,"said Nick Galea, 3CX CEO.

"It's a great sign of recognition that one of the world's leading telecommunications companies, 3CX, has recognized e-works as a leader in web conferencing software development. We look forward to working with 3CX to create a web conferencing solution that will seamlessly integrate with the award winning 3CX Phone System,"said Stefano Spattini, e-works, CEO.

Easy to Use, Open Standard, Innovative Web Conferencing Solution
The need for an open standard, low-cost web conferencing solution which is integrated into a phone system is apparent as shown in a study carried out by Infonetics which identifies the need for a PBX-based web conferencing solution. Businesses need a PBX-based web conferencing solution that's cost-effective, integrates with the PBX and doesn't require a learning curve and provides companies with a way to leverage multimedia communication using infrastructure they already have.

3CX: Revolutionising Video Conferencing by Leveraging WebRTC
3CX's web conferencing server technology will be fully supporting the new WebRTC standard allowing participants to take part in conferences without having to install any client software at all. This innovative feature allows 3CX to leapfrog the existing proprietary, client-heavy web conferencing solutions.

WebRTC, backed by Google and others is rapidly gaining ground and set to revolutionise the communication standards.

"WebRTC is the ability to communicate live with somebody or something as if you were right there next to them. WebRTC fills a critical gap in the web platform as you can communicate in real-time just by loading a web page," said Justin Uberti, Tech Lead on WebRTC, Google.

"WebRTC is a new front in the long war for an open and unencumbered web", said Brendan Eich, Mozilla CTO.

We are in an advanced stage on the development of this technology and an announcement will be forthcoming.

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About 3CX (www.3cx.com)
3CX is the developer of 3CX Phone System and 3CX Mobile Device Manager. 3CX Phone System is an open standard unified communications platform for Windows that works with standard SIP phones and replaces any proprietary PBX. 3CX Phone System is more manageable than standard PBX systems and delivers substantial cost savings while increasing productivity. Some of the world's leading companies and organizations use the 3CX Phone System, including Boeing, the Caterham F1 Team, Intercontinental Hotels & Resorts, Harley Davidson, and MIT.

3CX was named a CRN Emerging Vendor in 2011 and 2012 and has been awarded CRN's 5-Star Partner Program rating in 2013. 3CX has also been awarded Windows Server Certification and won the Windowsnetworking.com Gold Award, the Windows IT Pro 2008 Editor's Best Award and a Best Buy Award from Computer Shopper.

3CX Mobile Device Manager is an inexpensive hosted and on-premise mobile device management solution that allows businesses to easily manage, secure, monitor, find and track their iOS and Android smartphones and tablets from an easy to use dashboard. 3CX has offices in Australia, Cyprus, Germany, Hong Kong, Malta, South Africa, the UK and the U.S. Visit us at: http://www.3cx.com, and on Facebook at: www.facebook.com/3CXPhoneSystem & www.facebook.com/3CXMobileDeviceManager.

About e-works (www.e-works.it)
e-works is an Italian company which was founded in 1999 and focuses on real time video communication and collaboration.

e-works has developed a complete and organic video collaboration platform for Unified Communications. This platform includes multipoint video, desktop and app sharing, whiteboard, XMPP communicator for IM, click2video, click2call, sip/h323 phone & gateway. e-works offers its video conferencing solution both as On Premise and On Cloud.

e-works' technology is the missing element in most IP-PBX based communications platforms.

e-works' mission is to provide businesses with an integrated, easy to use and complete video collaboration experience.

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