Welcome!

Video Authors: Elizabeth White, Yakov Fain, Liz McMillan, Dan Ristic, Jnan Dash

Blog Feed Post

Loyalty beats price for 57% of online shoppers

Over half of UK shoppers remain loyal to their favourite websites despite lower costs elsewhere

London UK, 11 December 2012: The majority (57%) of online shoppers in the UK prefer to shop from a handful of their favourite websites rather than shopping around for the best price, according to research from e-commerce and digital marketing solutions provider EPiServer.

The report, which surveyed 1,000 UK consumers, also revealed that over a third have increased the amount of online shopping they do in the last year, and almost half (44%) have made purchases using a mobile device in the last six months. This is compared to 94% of UK consumers that have shopped on the high street during the same timeframe. It's therefore vital for retailers to offer the best possible experience, on every device, to capitalise on the hard-earned loyalty this Christmas.

The research suggests that clothes and shoes are the most frequent online purchases (46%), closely followed by CDs/DVDs/video games (45%), and books/stationery (37%).

David Bowen, Product Manager, EPiServer, commented, "The digital high street continues to boom, but our research goes to show that the ease of online shopping has not killed brand loyalty and a positive customer experience is still more important to UK shoppers than price. Retailers shouldn't just be trying to compete on price; instead they ought to concentrate on delivering the best possible online experience to keep customers spending. Unfortunately our report also showed that many online retailers are actually still letting customers down in many areas, and they will be missing out on market share as a result."

EPiServer's research also found that consumers are increasingly vocal online. One third (33%) of online shoppers have contacted a retailer through social media at least once in the last six months with a problem, query or complaint. Similarly, 35% have published or commented on a recent online purchase on social media.

Bowen added, "The rise of social media brings both challenges and opportunities for retailers; many businesses remain hesitant to engage with social media but, the fact is, consumers are using it regardless. There is nowhere to hide online, so a great customer experience is championed widely whilst poor service can spread like wildfire."

The full EPiServer report, entitled Benchmarking the Digital High Street: UK Ecommerce Performance Index 2012 is available for free download from www.episerver.com/ecommerce2012 and includes practical advice and real-world examples to highlight simple measures where retailers could improve the user experience.

- Ends -

Notes to Editors

Methodology
The consumer survey was conducted by OnePoll in July 2012 and consulted 1,000 UK consumers. The results of answers to the questions were translated into percentage values.

About EPiServer
EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 4,700 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 590 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 14,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

For media information, please contact:
Ellie Dobson / Katia Bouznik
EML Wildfire Technology PR
[email protected]
0208 408 8000

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...