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The element of artistry…

My first book — and, really, the foundation of all I believe about business — is encapsulated in this title: “ALL Business is Show Business.”

You see, it’s NOT about telling jokes and playing silly games.

Show business ONLY succeeds when it creates a powerful emotional connection with its target, intended audience. YOUR business only succeeds when you create a powerful, emotional connection with your targeted, intended customers and prospects.

So, my favorite blogger, Bob Lefsetz had a terrific post today — about a young woman vloging (video blogging) on YouTube:

“If you address yourself to an audience, you accept at the outset the basic premises that unite the audience. You put on the audience, repeating cliches familiar to it.

But artists don’t address themselves to audiences, they create audiences. The artist talks to himself out loud. If what he has to say is significant, others hear and are affected.”

http://bit.ly/MBnNNM

Did Steve Jobs “address” his audience…or distinctively create it?

If you want to create distinction, then consider the element of artistry in all you do.

Do you want to merely address your audience?

Or, do you desire to distinctively create something significant to last?

Read the original blog entry...

More Stories By Scott McKain

Scott McKain is a business leader, bestselling author, and Hall of Fame professional speaker.
Scott's latest book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" reached the #1 spot on Amazon.com list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Customers REALLY Want" (currently available in trade paperback) and "ALL Business is Show Business."
He is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty, and has appeared on multiple occasions as a commentator and analyst on FOX News Channel. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.
An inductee into the Professional Speakers Hall of Fame, he is also a member of "Speakers Roundtable" -- an elite, invitation-only group of twenty of the world's top business speakers.

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