Welcome!

Video Authors: Elizabeth White, Yakov Fain, Liz McMillan, Dan Ristic, Jnan Dash

News Feed Item

THE MELT Upgrades Your Breakfast

Morning Menu Features Memorable Classics Like the Egg-In-A-Hole Melt and Kettle-Cooked Oatmeal

SAN FRANCISCO, CA -- (Marketwire) -- 06/04/12 -- THE MELT, an innovative and fast-growing Bay Area casual eatery, will start serving breakfast at 7 a.m. beginning today. The menu will offer a new take on classic breakfast favorites using high-quality, honest ingredients cooked and ordered using proprietary technology. The Egg-In-A-Hole Melt is made to order with a fresh-cracked egg. The steel-cut oatmeal is slow cooked in THE MELT's signature copper kettles. Premium-quality coffee and tea from Peet's Coffee & Tea® is brewed fresh, and rounds out the wholesome breakfast menu. Breakfast will be served from 7:00-10:30 a.m. at its three San Francisco locations; visit melt.com for store locations.

"Customers have been asking for a fast, high-quality, and memorable breakfast," said Jonathan Kaplan, founder and CEO of THE MELT. "As the most important meal of the day, we've committed to exceeding their expectations with a menu that is made to order in under three minutes, and tastes just like you remember, only better!"

Breakfast Menu
The house-made menu features fresh, all-natural ingredients and includes:

  • Egg-In-A-Hole Melt (with fresh-cracked egg cooked to order and free bacon on request)
  • Banana-Maple Waffle Melt (with Pure Maple Syrup)
  • Cinnamon Raisin with Lemon Cream Cheese Melt
  • The No-Nuts PB&J Melt
  • Kettle-Cooked Steel-Cut Oatmeal (Apple Cinnamon or Maple Raisin)
  • Nonfat Greek Yogurt Parfait (Strawberry or Blueberry)
  • Premium-quality, freshly brewed Peet's Coffee & Tea
  • Fresh Orange Juice

Customers can order breakfast online or via their smartphone, receive a QR code, and scan it at any of THE MELT's San Francisco locations before 10:30 a.m. Unlike other mobile ordering systems, THE MELT won't start the order or charge the customer before the QR code is scanned so the melt is always fresh and hot.

THE MELT will continue its expansion, with several more Bay Area restaurant openings in 2012, starting this summer with a Berkeley location. The growth of THE MELT is fueled by a solid management team led by Flip Video founder Jonathan Kaplan, and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple and current CEO of JC Penney; acclaimed chef and restaurateur Michael Mina; Michael Moritz of Sequoia Capital; and Bruce Dunlevie of Benchmark Capital.

About THE MELT:
Headquartered in San Francisco, California, THE MELT is a fast casual restaurant business that specializes in high-quality grilled cheese sandwiches and seasonally fresh soups. Created by entrepreneurial Flip Video founder, Jonathan Kaplan, THE MELT is reinventing the fast casual restaurant experience. Plans call for a rapid expansion of THE MELT, with multiple locations opening in 2012.

For more information, visit http://melt.com. Like us on Facebook and follow us on Twitter.

For more information about Peet's Coffee & Tea, visit www.peets.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2001451

Media Contact:
Liz Einbinder
CommStrat Public Relations
Email Contact
415-577-8255

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...