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AdJitsu Announces High Interaction Ads™ - A New Generation of Mobile Advertising

Unlocks Real-Time Physics to Expand the Offering of its Immersive Advertising Platform

PALO ALTO, Calif., Jan. 25, 2012 /PRNewswire/ -- AdJitsu by Cooliris, the industry leader in immersive advertising, announces the launch of High Interaction Ads™, a new generation of advertising that represents a significant step beyond standard rich media ads. The new generation of advertising will maximize interaction on touch interface devices and expand AdJitsu's current offering of 3D Immersive Ads.

High Interaction Ads bring text and images to life by adding motion, play and physics to every element of the ad. Powered by AdJitsu's ad engine, High Interaction Ads feature real-time physics, animation, gyroscope and camera integration. High Interaction Ads will appeal to a wide variety of advertising verticals, including products and services like consumer packaged goods, entertainment, and travel. The ads will run on the mobile web and in mobile apps without the need for an SDK.

"3D is a great beachhead for us in the immersive advertising category. With High Interaction Ads, we unleash new capabilities for premium advertisers to captivate their audiences," says Soujanya Bhumkar, Cooliris Co-founder and CEO. "In contrast to today's rich media ads, which suffer from limited interactivity, AdJitsu's High Interaction Ads feature motion, play and engagement at every turn."

AdJitsu's High Interaction Ads will be available to advertisers in spring 2012. A video demo of the new advertising format's capabilities can be viewed here.

About Cooliris

Cooliris turns digital content into immersive visual experiences that increase user engagement and content discovery. Cooliris's consumer product, LiveShare, is a free application for mobile and web that makes it easy for groups to share media in real-time. Its business unit, AdJitsu, focuses on bringing the unparalleled Immersive 3D Ad experience and elevates the economics for the mobile display advertising ecosystem. Headquartered in Palo Alto, Cooliris is venture-backed by Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and T-Venture. For more information, visit www.cooliris.com.

Press Contact:
Sibylle Jost
[email protected]
(650) 308-4557

SOURCE Cooliris

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