Welcome!

Video Authors: Elizabeth White, Yakov Fain, Liz McMillan, Dan Ristic, Jnan Dash

Related Topics: Video, Release Management

Video: Blog Feed Post

Read to Sound Good on Video

Storytelling – The Key to Great Videos

TeleprompterNo, I’m not talking about reading a teleprompter (we’ll leave that practice to the anchors and elected officials).  I’m referring to your personal, Flip cam videos that you or a friend create.

More and more personal and business YouTube channels are popping up – using video has gone viral!  And, while it’s alright to sacrifice a little visual quality for the immediacy of taking a timely video live – what’s never okay is not being able to communicate in your video, succinctly, with passion and purpose.

Ben Franklin said, “Words, like glasses, can either make things hazier or clearer.”

I’ve seen many a hopeful presenters flub their presentations or video moment by talking too fast, peppering their moment with “ummms” and “you knows” and a few “uhs”, or taking a pregnant pause that made everyone in the audience think “this baby is way overdue!”

Do you want to know the secret?

Well, that magic bullet isn’t so magic - you’ve heard it many times before.  Practice. You must practice.  You cannot learn to swim by just studying someone.  You must get wet.  To be good on video, you must practice your storytelling skills.

Here’s my favorite practice tool –

And, it’s one I didn’t realize I was using until people started commenting how good my presentations were and how well I timed out my speeches and even television interview.  Natural talent?  Not really.  You’re looking at the gal who didn’t get to go out to recess like everyone else because she was working with the speech therapist – I had a lisp and a slight stutter that frustrated me when I would work to communicate.  Yes, when I would work to communicate. 

It does take work. Read to Sound Good on Video

The practice tool was reading out loud to my boys.  Yes, reading stories – like the entire Harry Potter series out loud, with pauses, voices and everything.  We’re not the family that has the XM radio on when we would drive and travel together. We might have the occasional CD or plug in the iPod for a moment, but more often than not, my reading a story out loud was the entertainment for the trip.  And, we live in Texas so our trips average 7 to 16 hours when we travel.

I know – not glamorous but very effective.

If you want to become better on video, where your stories flow and you emphasize the right words at the right time (like someone telling a joke – knowing where to pause for effect and emphasis), then do some reading out loud.  And, get feedback from others hearing you.

1.  It will give you timing and perspective.
What might seem like a meaningful pause may actual feel like an eternity to your audience and a viewer might just click on over to another video that seems “peppier”.

What seems like its passionate words flowing, might actual present itself like someone babbling like crazy.

When you read out loud to someone, you learn to know the feeling of a pause that  is“just right” in regards to timing. And, you can replicate it many times in the future once you know what it feels like.

2.  It will help you read faster.
People with notes when they’re speaking drive me crazy.  Even scribbles and outlines cause frustration when the speaker reads what’s on them.  We think much faster than we read.  So, when you are reading slowly your audiences mind is running rampant wondering if you have a ‘fast forward’ button.  On video, you do and they will.

If you must use notes, then practice every day in reading stories out loud so that you can close that gap between your speaking speed and your audiences thinking speed.

3.  It will give you practice speaking with a variety of words.
Most books are good at using a plethora of words so that the reader doesn’t end up reading something to the effect of, “See Spot.  See Spot run. Run Spot run.  After all, they’re edited.  Use books so that you’ll come up with other things to say or phrases to use besides “stuff like that”.

What have I missed?  What have you used?

Cross-posted on TheBuzz101

Author:

Maria                                                                                                                                                                                                                                                                 Elena Duron Maria Elena Duron | chief engagement officer is co-founder of #brandchat, a weekly conversation on Twitter. Join us weekly as we discuss all aspects of branding.

Read the original blog entry...

More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.

IoT & Smart Cities Stories
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
DXWorldEXPO LLC announced today that Ed Featherston has been named the "Tech Chair" of "FinTechEXPO - New York Blockchain Event" of CloudEXPO's 10-Year Anniversary Event which will take place on November 12-13, 2018 in New York City. CloudEXPO | DXWorldEXPO New York will present keynotes, general sessions, and more than 20 blockchain sessions by leading FinTech experts.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...