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Cloud Computing Made Easy

With over 50,000 clients, Salesforce.com is the poster child for Software-as-a-Service. Without a doubt it has more flexibility than many other SaaS providers targeting marketing and sales departments out there, which is all the more reason to remember that it has taken this company a decade to get to where it is today. It makes a difference, believe me, because in attempting to integrate a less mature SaaS solutions to Salesforce.com recently, I've had to admit that, despite SaaS solutions not being as customizable as packaged enterprise applications, yet Salesforce.com does offer greater room to play when you try to set it up to match your idealized business process. It doesn't fit like a glove. But it's better than a catcher's mitt. That's why this video from Salesforce.com explaining cloud computing carries weight. But don't kid yourself. We're still a long way from these SaaS solutions being truly customizable to meet your complex global enterprise situations. If you're a small business, however, it's time to get serious about cloud computing.

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Arturo F Munoz is an expert business process designer specializing in demand generation, marketing database and CRM operations workflows that consolidate disparate data sources into meaningful and actionable knowledge for the complex marketing and sales organization.

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