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So Beautiful, So Easy to Use

VAIO Range Grows With Chic, Colourful VAIO E Series 14" and Slim, Big-Screen VAIO E Series 17"

LONDON -- (Marketwire) -- 03/22/10 --


-- Easy to use with 'no-boot' Quick Web Access, plus ASSIST and VAIO buttons

-- Latest Intel® Core™ processors and ATI Mobility Radeon™ 5000 series graphics

-- Bright, high-contrast VAIO Display with LED backlight

-- Generous connections with up to 4xUSB, including eSATA/USB port for high speed transfers

The fun, easy-to-use VAIO E Series of multimedia notebook computers grows with two great-value additions.

With vibrant, colourful looks and a 35.5cm screen size, new VAIO E Series 14" is perfect for everyday browsing, blogging or enjoying your digital media collection. Offering huge storage capacity (1 TB maximum), powerful graphics and an extra-large screen in a beautifully slim chassis, the new VAIO E Series 17" is the ultimate HD entertainment machine for all the family.

All new E Series models are designed with everyday ease of use firmly in mind. Touch the WEB button and start surfing without needing to boot up your PC. For even greater convenience, Quick Web Access now offers multiple tabbed browsing and a 'split' view that's great for browsing two web pages side-by-side.

There's also a dedicated ASSIST button, giving one-touch access to VAIO Care to help maintain, diagnose and troubleshoot your VAIO with just a few clicks.

Inside all VAIO E Series 14" and 17" you'll find the all-new 2010 Intel® Core™ processor family, partnered with up to 4GB of high-speed DDR3 memory to make light of everyday computing tasks. Latest ATI Mobility Radeon™ 5000 series graphics handle image editing, HD movie playback and media-rich web sites with ease.

Three side-mounted USB ports are joined by a fourth high-speed eSATA/USB port that allows super-fast file transfers to an external drive up to 5x faster than via USB2.0.

Unique to VAIO, a choice of applications by Sony helps you get even more enjoyment out of your personal media collection. Launched with the front panel VAIO button, Media Gallery offers a refreshingly intuitive way to explore your music, photo and video collection. Sorting, editing and sharing your favourite moments are easier than ever with PMB (Picture Motion Browser) VAIO Edition.

VAIO E Series 14"
Gorgeously styled to stand out from the crowd, VAIO E Series 14" makes an unmistakable style statement. Glossy black or glossy white finishes are complemented by optional vivid pink, blue and green colourways that demand attention when you're out and about.

A silvered VAIO logo 'floats' seductively on the notebook computer's top cover, emphasizing the depth of the opulent high-gloss finish that's accentuated further by a mesmerising pattern beneath. Inside, there's a tactile, low-resistance touchpad that integrates seamlessly into the glossy, translucent palm rest.

With a detail-packed 1600x900 resolution and wide 16:9 aspect ratio, the 35.5cm (14.0") VAIO Display with LED backlight offers a colourful, high-contrast view of movies, digital photos and more.

VAIO E Series 17"
Now there's a fully-featured desktop replacement that offers great value for all your home computing needs. The new VAIO E Series 17" stands out from the crowd with its super-size screen and elegantly slim chassis that looks sensational in any living space.

Whether you're editing photos or just browsing the web, you'll enjoy a high-contrast, detail-packed picture on the generously-sized 43.8cm (17.3") VAIO Display with LED backlight. Selected models offer Full HD (1920x1080) resolution for an even more breathtaking view of your digital photos or movies on Blu-ray Disc™.

The beautifully responsive keyboard is enhanced by a full-sized numeric keypad for comfortable, high-speed data entry, whether you're gaming or catching up on household finances.

There's space inside the slim yet capacious chassis for up to two hard disk drives. With a maximum 1 TB of storage (maximum, 2x 500GB), there's plenty of room to accommodate the biggest media collections.

Ordering from Sony Style Store lets you tailor new VAIO E Series models to suit your personal needs. Customers buying online can configure VAIO E Series 14" with exclusive options including choice of processor and LCD display, Blu-ray Disc drive and up to 6GB RAM. Online customers can also specify their VAIO E Series 17" with a range of hard drive configurations and optional Blu-ray Disc writer.

Depending on country, the latest VAIO E Series 14" notebook computers will be available from the beginning of April. Also depending on country, the VAIO E Series 17" notebook computers will be available from the end of March.

Model         VAIO VPCEA1S1E                    VAIO VPCEC1S1E
----------------------------------------------------------------------------
                                                Intel(R) Core(TM) i5-430M
              Intel(R) Core(TM) i3-330M         2.26GHz with Intel(R) Turbo
Processor     2.13GHz                           Boost Technology (max. 2.53
                                                GHz)
----------------------------------------------------------------------------
              Genuine Windows(R) 7 Home         Genuine Windows(R) 7 Home
OS            Premium (64-bit)                  Premium (64-bit)
----------------------------------------------------------------------------
Memory        4GB DDR3 SDRAM (1066 MHz)         4GB DDR3 SDRAM (1066 MHz)
----------------------------------------------------------------------------
HDD           500GB (5400 rpm)                  500GB (5400 rpm)
----------------------------------------------------------------------------
              35.5cm (14.0") 16:9 VAIO          43.8cm (17.3") 16:9 VAIO
Screen        Display (1600x900) with LED       Display (1920x1080) with LED
              backlight                         backlight
----------------------------------------------------------------------------
              ATI Mobility Radeon(TM) HD        ATI Mobility Radeon(TM) HD
Graphics      5145 with 512MB VRAM              5650 with 1GB VRAM
----------------------------------------------------------------------------
                                                Blu-ray Disc(TM) Player *BD
Optical drive DVD+-RW/+-R DL/RAM                ROM/ DVD+-RW/+-R DL/RAM
----------------------------------------------------------------------------
              2.35kg (with supplied             3.3kg (with supplied
Weight & size battery); 238.7 x 27.3 x          battery); 273.8 x 31.9 x
              345.8 mm (D x H x W)              409.1 mm (D x H x W)
----------------------------------------------------------------------------
              WLAN 802.11b/g/n; Bluetooth
              2.1+EDR; MOTION EYE(R)            WLAN 802.11b/g/n; Bluetooth
              camera; stereo audio with         2.1+EDR; MOTION EYE(R)
              Dolby Home Theater v3; HDMI       camera; stereo audio with
Others        out; 3xUSB + eSATA/USB;           Dolby Home Theater v3; HDMI
              WEB/ASSIST/VAIO buttons with      out; 3xUSB + eSATA/USB;
              Quick Web Access; Black/          WEB/ASSIST/VAIO buttons with
              White / Pink / Blue / Green       Quick Web Access; Matte
              colour options                    Black/ Matte White colours
----------------------------------------------------------------------------

Product images are available on www.sony-europe.com/presscenter (section Press Releases or Media Library)

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "a" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony," "WALKMAN," "VAIO," "Cyber-shot," "Handycam," "a," "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners

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