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EPIX Movies Delivered in HD via Akamai

EPIX is the leading next-generation, multi-platform entertainment service, delivering the latest movie blockbusters

Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, today announced that EPIX, the next generation premium entertainment service from Viacom, Paramount Pictures, Lionsgate and MGM, has chosen Akamai as the company’s launch provider to deliver and manage its full length High Definition (HD) movies.

EPIX is the leading next-generation, multi-platform entertainment service, delivering the latest movie blockbusters, new releases, library classics and original content across its premium, HD television channel, video-on-demand service and EpixHD.com Web site. Viewers with an EPIX subscription have access to everything – great entertainment anytime, anywhere, on every platform.

EPIX supported a successful public launch of its service last month by leveraging a full suite of Akamai solutions, including launching as one of the first customers on Akamai's deployment of Adobe® Flash® Media Server 3.5 with support for dynamic streaming. Also integral to the launch were Akamai Professional Services, Akamai NetStorage, Akamai’s Open Video Player, Akamai EdgeScape for geotargeting and Akamai Media Analytics.

With the launch, EPIX is now delivering more than 150 full-length HD movie experiences online with the quality, speed and convenience demanded by today’s consumers of digital media. With Akamai’s dynamic streaming for Adobe Flash, movie playback on EPIX seamlessly adapts to end-user machines with different capabilities, such as lower processing powers or slower Internet connections, giving consumers a smooth, uninterrupted playback experience online without sacrificing viewing quality.

“EPIX is leading the next generation of entertainment and Akamai is a key technology partner for us in this mission,” said Thomas Carpenter, VP Operations. “As drivers of this evolution, we have an imperative to provide seamless, high-quality video delivery in conjunction with our core brand promises of exceptional content, programming and user experience. Akamai’s ability to seamlessly deliver our movies, concerts, comedy specials and events in HD allows us to fulfill on our promise of a quality, TV-like experience in the broadband medium.”

“Consumers are increasingly seeking out HD video and gravitating toward the destination sites that offer them the highest quality content and experience,” said Robert Hughes, Executive Vice President of Global Sales, Services and Marketing at Akamai. “Feature length movies provide the perfect opportunity to be viewed at full 1280x720 resolution content in full screen. To handle that type of resolution, our customers are increasingly taking advantage of adaptive bitrate streaming, a key requirement to ensure consistency and a high-quality, TV-like experience for viewers. Akamai’s full suite of HD streaming products, including Adobe FMS 3.5, are designed to offer these benefits.”

About EPIX

EPIX, a joint venture between Viacom Inc. (NYSE: VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (NYSE: LGF), is a next-generation multiplatform premium entertainment channel, video-on-demand and online service launched on October 30, 2009. EPIX is currently distributed by Verizon FiOS on Channel 395 in SD and Channel 895 in HD and will be distributed by other partners. With access to more than 15,000 motion pictures spanning the vast libraries of the partner studios, EPIX will deliver films from Paramount, Paramount Vantage, MTV Films and Nickelodeon Movies released theatrically on or after January 1, 2008 and MGM, United Artists and Lionsgate titles released theatrically on or after January 1, 2009, which will be available exclusively to its subscribers.

Providing a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service, EPIX will air new Hollywood titles plus classic feature films, original series, and music and comedy specials. It is the only premium service providing its entire monthly line-up on video-on-demand, online and on the linear channel. Further, EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available online to subscribers via its enhanced service EPIX Megaplex. The joint venture controls all rights to EPIX’s programming and Viacom provides operational support, including marketing and affiliate services through its MTV Networks division. Follow the EPIX twitter feed at www.twitter.com/EpixHD.

The Akamai Difference

Akamai® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

Akamai Statement Under the Private Securities Litigation Reform Act

The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995 including statements about expected performance of Akamai technology in conjunction with other providers. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure of certain technologies to work as expected, changes in technologies offered by EPIX and/or Akamai technologies that limit or eliminate inter-operability, failure of Akamai to have sufficient transmission capacity to handle high traffic levels, unexpected termination of agreements in place between Akamai and EPIX, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

 

More Stories By Engin Sezici

Engin Sezici is a travelling blogger-at-large, who held corporate positions at SYS-CON Media from 1995 through 2004. Engin, who retired in 2004, likes to travel through Europe and Greek Islands, reports on technology subjects from around the world and lives on a private island in the Bahamas wih his twin brother when he is not on the road. You can reach him at engin(at)sys-con.com.

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