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MTV Networks and Auditude Expand Video Ad Management Relationship

Auditude, a leading video advertising management and monetization platform, today announced that it will partner with MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), to further expand their video advertising management relationship across MTV Networks’ online portfolio. Under the new agreement, MTV Networks will implement Auditude’s Connect™ video ad management platform across its online portfolio, and enhance its ability to extend ad products across a broad set of formats and pricing models.

“Auditude’s video advertising platform enables us to more effectively monetize videos on our sites,” said Brad Herman, Senior Vice President Online Advertising Operations, MTV Networks. “We are excited about the ability to add new advertising products focused on online retailers that target our audiences in a relevant way."

This latest deployment of the Auditude Connect™ platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content.

“By deploying our platform across MTV Networks, they are further enhancing video advertising for their consumers and advertisers,” said Adam Cahan, CEO, Auditude. “This partnership expansion offers a terrific opportunity to further our lead in the area of online video management and monetization. We are pleased about the value this brings to all the constituents, including MTV Networks, advertisers, and consumers.”

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

About Auditude

Auditude is a video management and monetization technology provider that helps content owners and aggregators expand their video revenues. The Auditude Connect™ platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include MySpace Music and Video, Universal Music Group, Major League Baseball, Yahoo!, and MTV Networks, among others.

Auditude's executive and technology team is made up of talent from some of the world's most successful technology companies including Apple, DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com.

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